For Australian small businesses
We find businesses with great reviews and no website. We build their site first. Then we ask them to buy it.
The opportunity
Australian small businesses. A significant portion rely entirely on Google Maps with no web presence.
of SMBs globally still operate without a dedicated website — the number hasn't budged in years.
A business with 10+ Google reviews has already demonstrated it cares about customer perception. That's a warm lead.
How it works
Target Australian cities. Filter for businesses with 10+ reviews and no website link. Export the list — phone, address, category, review count, hours.
For each lead, generate a clean, professional website. Pull the business name, category, services, phone, address, and hours from the Maps data. Done before outreach.
"We built your website — here's the preview. Want to claim it for $X?" No pitch. No persuasion. Just a link to a live site and a simple ask.
Why this model wins
Traditional web agencies sell a process. SpotSite sells a product. When you send them a link to their own website — already built — the conversation changes from "do you want a website?" to "do you want this website?"
Near-zero production cost — once the build pipeline runs, the product is done before the sale
Qualified leads inbound — 10+ reviews signals they care about their online presence
High-volume outbound — cold email at scale with a product that sells itself
To: northshoreplumbing@...
We built your website, North Shore Plumbing
Hi there,
We noticed North Shore Plumbing Co. doesn't have a website yet — but you've got 47 great Google reviews.
We built your site. Here's the preview:
https://north-shore-plumbing.spotsite.au
Claim it for $497 and it's yours, live and ready for customers. No commitment unless you want it.
— SpotSite
The outbound model for local businesses isn't broken. It just needed the right automation stack.